During this course, you will incrementally build up your value proposition by developing a deep understanding of your customer, market opportunity, and competition. The result will be a compelling pitch that you can use to get buy-in from stakeholders and real data that will drive your idea forward.
Before you dive into developing a new idea, you need to set a baseline. In this first module, you’ll evaluate your current context and competitive landscape. From there, you’ll produce a high-level sketch of your idea which, along with your baseline, will serve as the foundation you build on throughout this course.
Through various research methods you’ll learn to put yourself in their shoes, developing empathy and greater understanding of what they value. This insight will guide you as you develop a solution that solves real problems for real people.
In this module, we’ll show you how to understand the space you’re operating in, who’s a part of it, and the size of your opportunity. The combination of your market analysis and customer understanding will guide you as you design a value proposition that serves your customers and provides value to your business.
Our approach to education is influenced by the 70:20:10 Model for Learning and Development.
Work and learning are intermingled, and this model provides a framework for thinking outside the classes, courses and curriculum mind-set of learning and focusing on the entire spectrum – workplace, social and formal.
As a result, much of the coursework in the Product Management course is project based, so you can immediately take concepts to action within your work from the moment you begin.
The Learning Materials and Tools provided will allow you to put into practice new concepts within your own context
Upon completion of coursework and receiving a passing grade on the final assessment you will be issued a course completion certificate that can be posted to your LinkedIn profile.
When you purchase access to the Product Manager Course, you will also receive access to the VFQ Foundations course. This short course establishes a common language and helps you rediscover curiosity, experimentation, and build a discovery and learning-focused mindset. We recommend you start with the VFQ Foundations course.
The activities were simply amazing – the course material is different to all other Agile principles.
VFQ is interesting and varied – engaging activities and balance of theory and learning.
This course is well-structured. It helped me to put myself in the shoes of Product owners & Managers and apply some approaches for better understanding of end-users needs. I appreciate the toolbox and lots of practical exercises included in the course.
Agile Coach, Playtika
We recommend you complete a session per week - feel free to go at the pace you are comfortable with
6-10 hrs per session
As a Product Manager or Product Owner, you are responsible for delivering highly functional products to meet the needs of all stakeholders. With our VFQ Agile Practitioner Course, learn the skills to improve the end-to-end flow of your best ideas and make your value proposition from the Product Management Course a reality.
Depending on your level of experience you may want to delve deeper into specific topics to better understand their theory and practice.
Because learning doesn’t end when you complete a course, VFQ offers a series of workbooks on topics relevant to those developing products.
Stay up to date with VFQ