Product Management Online Course

Learn a structured approach to product management using the latest tools and thinking, and establish yourself as a product leader in your organization.

VFQ courses are powering the world’s largest organizations:

Emergn VFQ client - Walmart
Emergn VFQ client - BT
Emergn VFQ client - The Economist
Emergn VFQ client - Tesco
Emergn VFQ client - BBC
Emergn VFQ client - GE


The Product Management course was developed to help Product Managers and Product Owners with any level of experience. You’ll take a structured process to navigate through the complexity of starting from an idea and transforming it into a value proposition and product that users love. This course will help if you want to:

  • apply the latest thinking in product management beyond the textbook and classroom.
  • bring a structured approach to managing products within your organization.
  • become more involved in product strategy and leading agile teams.


Appreciate your context

Develop an understanding of your ideas and their context. You will learn how to talk convincingly about your idea at a high level and conduct a strategic analysis using the sailboat structure. Before you know it, you’ll be on your way to turning your idea into something valuable for your customer.

Understand your customer

Drive a deeper understanding of your customer by carrying out research to build a rich picture to develop your idea against, using concepts like jobs-to-be-done. You will develop personas to connect with the people you want to target and capture new insights to help shape your offering.

Explore your market

Build an understanding of the benefits your idea can bring in terms of size of market, business model and all the assumptions that go into these calculations. You will learn how to explain the viability of your ideas to others by completing your own Lean Canvas.

Experiment to win

Design experiments to test the most critical assumptions around your idea, with real results from the market, using templates created for you. You will learn that product management is made easier with an experimental approach.


Emergn provide a broad range of VFQ courses that are delivered in-house and tailored to our clients’ individual needs. Contact us to discuss your requirements.


Activity   Activities

The activities will guide your application of theory to solve real problems in an easy-to-follow way. You’ll apply the latest and most effective tools and techniques.

Templates Templates

Our templates are a great way to drive the application of your learning and you’ll find them useful as you iterate your product on its way to market.

Expert Led Expert led

Our experts do this job every day, and they also educate, coach and mentor others around the world doing the same thing. They’re committed to your success.

Course book   Digital course book

The course book will help you explore the thinking behind our activities. With a structure that mimics the online course, you’ll be able to find everything you need, as well as resources to stretch your learning.


The course developers built, designed, tested and continue to improve the course all whilst working with companies like Walmart, The Economist, Tesco and other world leaders.


Pedro is a Product Management & Innovation Consultant at Emergn, and a Product Developer for Value, Flow, Quality, where we are passionate about making cutting edge methodologies ubiquitous, through action-based learning education.


Phil is Chief Operating Officer for Emergn and Product Manager for VFQ. In between running Emergn and working with our clients, he writes content and develops courses for Value, Flow, Quality. He is passionate about helping people change and own the way they work and help them develop their own passions.


Gina is an experienced commercial strategist, consultant and trainer with many years of experience in product and proposition development, leading commercial organisations through growth and change. She combines this with an up to the minute understanding of Agile and Lean methodologies.

clock  4-8 WEEKS / 6HRS PER WEEK

The course is designed to take you 4-6 hours per week over a period of 4 weeks. There’s no time limit to access your course, so if you decide to take a bit more time, that’s fine.


If you submit your work each week, and produce a final submission, we’ll issue you with a certificate of completion at the end of the course.