Product Management Online Course

September 2017

Learn a structured approach to product management using the latest tools and thinking, and establish yourself as a product leader in your organization.

25th September – 6th November

VFQ courses are powering the world’s largest organizations:

Emergn VFQ client - Walmart
Emergn VFQ client - BT
Emergn VFQ client - The Economist
Emergn VFQ client - Tesco
Emergn VFQ client - BBC
Emergn VFQ client - GE

WHO IS THIS COURSE FOR?

This course will help if you want to:

  • apply the latest thinking in product management beyond the textbook and classroom.
  • bring a structured approach to managing products within your organization.
  • become more involved in product strategy and leading agile teams.

Your course includes:

Online Course

COURSE

Access all activities, content and instructions online, from anywhere!

slack-logo

COMMUNITY

Join the community, learn from your peers and share your work.

Support

SUPPORT

Seminars, classroom hours and feedback for the duration of the course.

COURSE SCHEDULE

The course will help you take an idea and validate it through our proven structured (but iterative) process. You’ll have the opportunity to submit your work each week for feedback.

Week 1: Orientation; appreciating your context, including strategic and competitor analysis.

Week 2: Understanding your customer, pains gains, jobs-to-be-done and personas.

Week 3: Exploring your market; market sizing and business models.

Week 4: Experimenting to win; testing assumptions, prototypes and metrics for success.

Week 5: Submissions and certificates.

HOW THE SUPPORT WORKS

Throughout the course, the course instructors will be on hand and available via a private Slack community.

As part of this, we’ll run:

  • Weekly check-in with your instructors to discuss progress and learnings on the course.
  • Live and recorded seminars that focus on specific aspects of the course, including personas, business models and others.
  • Feedback from your peers on the course, via the Slack community. We encourage you to share your work and critique the work of your peers too.

THE INSTRUCTORS

The instructors built, designed, tested and continue to improve the course all whilst working with companies like Walmart, The Economist, Tesco and other world leaders. They’ll be helping you apply the tools and techniques, sharing their insight and experience, as well as being on hand to answer your questions and provide feedback on the work you do as part of the course.

MARK KRISHAN GRAY

Mark creates content and develops courses for Value, Flow, Quality. He’s interested in people, products, and how we can design experiences that have an impact. The rest of his time is as a Product Management Consultant working with clients for Emergn.

PEDRO AZEVEDO

Pedro is a Product Management & Innovation Consultant at Emergn, and a Product Developer for Value, Flow, Quality, where we are passionate about making cutting edge methodologies ubiquitous, through action-based learning education.

PHILIP BLACK

Phil is Chief Operating Officer for Emergn and Product Manager for VFQ. In between running Emergn and working with our clients, he writes content and develops courses for Value, Flow, Quality. He is passionate about helping people change and own the way they work and help them develop their own passions.

GINA BRADBURY

Gina is an experienced commercial strategist, consultant and trainer with many years of experience in product and proposition development, leading commercial organisations through growth and change. She combines this with an up to the minute understanding of Agile and Lean methodologies.

COURSE RESOURCES

Activity   Activities

The activities will guide your application of theory to solve real problems in an easy-to-follow way. You’ll apply the latest and most effective tools and techniques.

Templates Templates

Our templates are a great way to drive the application of your learning and you’ll find them useful as you iterate your product on its way to market.

Expert Led Expert led

Our experts do this job every day, and they also educate, coach and mentor others around the world doing the same thing. They’re committed to your success.

Course book   Digital course book

The course book will help you explore the thinking behind our activities. With a structure that mimics the online course, you’ll be able to find everything you need, as well as resources to stretch your learning.

clock  4-8 WEEKS / 6HRS PER WEEK

The course is designed to take you 4-6 hours per week over a period of 4 weeks. There’s no time limit to access your course, so if you decide to take a bit more time, that’s fine.

submission  SUBMITTING YOUR WORK

If you submit your work each week, and produce a final submission, we’ll issue with a certificate of completion at the end of the course.

REGISTER FOR FUTURE
COURSE DATES?

WANT ACCESS TO THE COURSE CONTENT NOW?

If you want access to the online course sooner or would like to complete the course at your own pace, you can purchase the content for this course. This will give you access to the online course including activities and templates, the digital course book and two technique cards.

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