Get certified as a product manager.

Advance your career by learning the product management skills you need to be a great product manager. Validate your knowledge with the VFQ Certification.

VFQ courses are powering the world’s largest organizations:

Emergn VFQ client - Walmart
Emergn VFQ client - BT
Emergn VFQ client - The Economist
Emergn VFQ client - Tesco
Emergn VFQ client - BBC
Emergn VFQ client - GE


Working or moving into a product management role presents an opportunity to influence and shape the products and services that an organization builds. Advance your career by getting certified as a Product Manager and take your team to the next level.

variant-certification   VFQ CERTIFICATION

Online course
Digital course book
32 x technique cards
Assessment and certification


Appreciate your context

Develop an understanding of your ideas and their context. You will learn how to talk convincingly about your idea at a high level and conduct a strategic analysis using the sailboat structure. Before you know it, you’ll be on your way to turning your idea into something valuable for your customer.

Understand your customer

Drive a deeper understanding of your customer by carrying out research to build a rich picture to develop your idea against, using concepts like jobs-to-be-done. You will develop personas to connect with the people you want to target and capture new insights to help shape your offering.

Explore your market

Build an understanding of the benefits your idea can bring in terms of size of market, business model and all the assumptions that go into these calculations. You will learn how to explain the viability of your ideas to others by completing your own Lean Canvas.

Experiment to win

Design experiments to test the most critical assumptions around your idea, with real results from the market, using templates created for you. You will learn that product management is made easier with an experimental approach.


The VFQ Certification in Product Management was developed to validate your knowledge on the use of the tools and techniques included in the course. Since the course is based on developing your real work, being awarded a VFQ Certification will provide you with real credibility in the product space.

High quality templates available for the Product Management Online course


Templates are included with detailed instructions on how to use all of the tools in the course.

Certification available for the Product Management Online course


Validate your skills with our practical and work-based Certification.

clock  4-8 WEEKS / 6HRS PER WEEK

The course is designed to take you 4-6 hours per week over a period of 4 weeks. There’s no time limit to access your course, so if you decide to take a bit more time, that’s fine.


You have 120 days to submit your work for assessment. Good luck!


Learn by doing


The activities will guide your application of theory to solve real problems in an easy-to-follow way. You’ll apply the latest and most effective tools and techniques.

Step by step approach to learning


You want to create great products; and we want you to succeed. You will learn a step-by-step process that helps you develop ideas into world-beating products.

New perspective and think differently


Creativity is something you can learn. But only through practice. We provide new perspectives, stretching your mind and enhancing your creativity in a repeatable way.


What is learning by doing?

Learning by doing is an approach where you solve real problems through a process that is action-oriented, allowing you to continuously improve on the process and the solutions for the problem. Our Product Management Online course allows you to tackle your own real work-based challenges, rather than just plainly teaching theory.

What is the digital course book?

The digital course book is a comprehensive book of theory, tools and techniques that supports both our online and offline offerings. It is a companion to the course and should be used to understand the activities you will need to complete. More than a simple study book, it is also a great point of reference, with pointers to the theory for those who want to take their learning further.

What are technique cards?

Technique cards are designed to help you understand and apply the practices covered in VFQ. They are designed to simplify and speed up the learning of the practices with helpful tips on theory and implementation, as well as highlighting potential pitfalls.

Can I learn at my own pace?

You can learn at your own pace as there are no weekly mandatory assignments, but if you are working towards your certification, then you will need to submit within the first 120 days of purchasing the course.

How long will I be able to access my course for?

Once you buy it, it’s yours. This means you have access to the platform for as long as it exists. It also means that you’ll have access to updates of the course you’ve purchased, including new templates, new exercises, etc. We’ll let you know whenever we make any significant changes to the course.

How can I convince my boss to pay for the course?

This course requires you to apply your learnings in your day to day work. It will lead to immediate work improvements. Additionally, you will also be bringing a new way of thinking that will help your organization deliver more value to your customers. If they still have questions for you that you can’t answer after reading this, then give us a call at +44 (0)808 189 2043 or email us at

Should my team go through the course?

We always advise teams to work using a common language, a common approach to tackling problems and developing ideas. These factors make the difference in terms of team performance and success. Creative work like this is improved when done in pairs or in collaboration with a wider team. If you’re thinking about having your team taking the course and have any questions, feel free to call us at +44(0)808 189 2043 or email us at

How do I get the certification?

The certification is obtained by submitting the work you have developed to be assessed by our team. This team is composed of professionals that consult in the product management space and are product managers themselves. The Marking Guide for the VFQ Product Management Certificate can be found here, and you can learn more about VFQ Certifications here.

How do I get support?

Those wanting to accelerate their application of the practices and tools of this course opt for the Supported version of the course. This gives you access to four hours one-on-one support with one of our product management experts, where you can get feedback on your work and ideas for how to take it further.

To learn more, check out the Supported course here.