Company culture beats company reputation

Companies and organizations spend time and money reinforcing brand values and reputations because these are the things that the world generally sees. Inside any organization or company, however, is something which is much more revealing about its true status, and that is Culture. Company culture is unseen by the outside world yet this is what makes a company worth working for and, over time, attracts the right people. Progressive, innovative, supportive, fair, open and creative are all words to describe the best company cultures and these are what really contribute to long term success.

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