Carrying out a comprehensive competitor analysis should be a priority for every company. This is particularly true in the current climate where the level of competition is continuing to increase and companies are under pressure to differentiate themselves. Of course, competition in business isn’t necessarily a bad thing. As Bill Gates once said: “Whether it’s […]

The world is awash with business methodologies, and that’s not to say that they don’t all have value. The trouble is that it can be very confusing to differentiate between them and, having chosen the one you wish to follow, whether you are implementing it the right way. VFQ (Value, Flow, Quality) has a set […]

Like all things in business, VFQ takes a customer-focused approach to create a communications strategy. It’s a vital step for any company – and applies to communicate with stakeholders as well as customers. The most rewarding approach is to view the customer communications journey as a whole and identify those key points when a message, […]

Creative thinking comes in many forms, from coming up with breakthrough ideas to ingenious ways of solving deep-rooted problems… or simply coming up with an easier way of doing things. Our perception of ‘coming up with ideas’ is often fashioned by cartoon images of a light bulb above someone’s head, or that ‘Eureka moment’ in […]

How customer-focused is your company and could it better? VFQ (Value, Flow, Quality) takes a customer-focused approach to every project, but what does it mean in reality for your company to begin every project and undertaking with the end-user in mind? A powerful way to involve customers in the outcomes you’re trying to achieve – […]

Good product management skills and the effective application of Agile methodologies are all routes to that most fundamental business goal: the delivery to customers of products they really want and need (even if they don’t always know it at the time). But what about having a good team? As well as the planning and leadership […]

Steve Angelo-Eadie, VP of VFQ Services at Emergn, offers a fascinating insight into the proliferation of Agile methodologies; why they’re often misunderstood and how to make them work better. Methodologies are about driving valuable ideas to market in a more predictable way, and yet in a revealing spot poll during the Webinar, most respondents were […]

It’s a fact that great teams and great teamwork are keys to success, but what makes a great team? Much time has been spent trying to find the answer and there are some clear common denominators: a shared sense of purpose and supportive organizational structure are two. But there is something else. Google conducted Project […]

It’s human nature to want to help people we like, share knowledge and give advice. In a business context, connecting our clients and customers with each other or with an associate who can help them is a powerful way to build strong, long-term relationships. Connecting with people is hugely important in any context and, in […]