Value, Flow, Quality blog.

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How to use design criteria to drive value

When analyzing a business, it’s easy to look at incremental change. Whether it’s in identifying problems with processes and systems, designing solutions or new processes. When it comes to developing a business case to get investment, it’s typical that a conservative approach is taken. It’s a way of making incremental improvements. But, it’s not necessarily a great process to […]


Personas have become the standard technique in the customer discovery phase of the development of a product. From large organizations to startups and teams within those, we’re all using them. [...]