Value, Flow, Quality
The industry standard for Product Management learning
Product teams using VFQ daily
Value, Flow, Quality (VFQ) is a work-based system of learning for Product Managers. Whether you’re looking to develop a customer persona, make better use of data in your decisions or take your career in Product to the next stage, VFQ courses and books are the best resources to help you do so.
“You don't have to be an expert in Agile or Scrum to be a great Product Manager.”
VFQ helps you develop a discovery mindset so you can focus on what matters – getting the best ideas into the hands of your customers faster.
Our Product Management course will help you
- Learn a structured approach to discovery so that you can rapidly innovate
- Differentiate your product by capturing demand through better market analysis
- Use experimentation and data analytics, not opinions and assumptions, to develop products you’re confident your customers will buy
What VFQ stands for
- Enhance product adaptability and reduce risk by delivering VALUE early and often
- Speed up your time to market, enhance your edge, and accelerate value by optimizing the FLOW of work end-to-end
- Frequently engage with customers and users to discover QUALITY with fast feedback
Why VFQ works
Practical learning
Learning with VFQ is based around your work, not just what you read or watch, so you start to see benefits from day one – and the learning sticks.
Outcome focused
VFQ distils popular development methodologies like Agile, Lean Startup, Scrum, etc. to their underlying principles so that you can focus on solving your problems rather than learning all the rules.
Proven effective
VFQ is the synthesis of over 10 years of successfully helping people from the world’s leading businesses improve the way they bring their best ideas, products, and services to market. It’s not just theory, it’s proven to work.
Who we are
Our courses are created and delivered by expert practitioners
Steven Angelo-Eadie
VP VFQ Learning
Jayanthi Selvaraj
VFQ Trainer
Claire Iles
VFQ Trainer
What people say
"The activities, games and case studies helped me to relate the principles of VFQ to some of the challenges we face day-to-day in our work."
Gayathri Balyam
Tesco
"Thoroughly enjoyed the course content and the real world examples and statistics used to reinforce the materials."
Lori Cobb
Travelport
"It’s great that we can apply VFQ to real projects as it allows us to better make the associations and thus retain the information."
Mo Butikofer
Travelport
“Our VFQ courses help build the appropriate skills for individuals so that they can drive the right outcomes within their organization.”
